The Kerala State Beverages Corporation shall always strive to make available genuine liquor, ensuring a steady stream of revenue to the Government by way of taxes and also at the same time restricting its consumption so that there is only responsible drinking and health hazards due to liquor consumption are minimized.

• Undertake the business in Foreign Liquor in an open and transparent manner so that all stake holders such as manufacturers , licensees, customers etc., are given free and fair deals while dealing with the Corporation in its business.
• Promote , establish and operate storage facilities, depots, Godowns, Warehouses for wholesale purchase and sales to another licensees . To establish and run retail outlets to meet the demand of retail consumers for liquor including Indian Made Foreign Liquor, Foreign Made Foreign Liquor, Beer & Wine.
• Create and provide better services and amenities to customers for purchase of liquor in the form of online booking, digital payments etc.
• Make efforts to create and provide direct and indirect employment as well as ethical labour behavior as part of taking up the production and marketing activities along with stakeholders.
• Strive to bring about systems and fair practices which ensure level playing field to all suppliers of liquor in the State & treat them as stake holders.
• Policies will be implemented to ensure corruption free functioning of the Corporation by having proper internal control systems in place with clear, transparent & ethically correct actions.
• Take action to ensure better services to the Public/ Customers /Licensees with a polite behavior, efficient functioning, technological advancement, charging correct price and digitalization of all possible aspects of trade involved.
• Work towards having an advanced financial accounting and management system to properly record all transactions, prevent any leakages , timely finalizing and publishing of audited accounts
• Provide financial assistance under CSR scheme (Corporate Social Responsibility) to various projects and programs of government departments, local bodies, NGOs which are socially desirable and beneficial to public, in line with the provisions under the Companies Act 2013
• Take actions to discourage the state of illegal and illicit liquor in coordination with excise, Police and other law enforcement departments and introduce modern technologies like e-labeling, e-security measures for origin to end tracking of liquor bottles.