The Kerala State Beverages (M & M) Corporation handles potable liquor made out of Extra Neutral Alcohol, Beer/Wine. Potable liquor is a consumable item containing potable Alcohol and other chemicals. There are good and bad effects of consuming liquor. The role the KSBC is channelizing all kinds of liquor/beer/wine from manufacturers through out the country for the consumers in Kerala.
The price at which an item is available in Kerala (as against any other places) is due to factors governing the pricing by the manufacturer and the State Excise and Sales Tax laws. As such KSBC is not restricting purchase of liquor from any manufacturer who is prepared to enter into a valid contract. KSBC performs the role of procuring liquor and take adequate steps to ensure the quality standards of liquor and place them to the consumer through the various channels of distribution enabling the consumer to take his preference. The liquor brought through KSBC contains the holographic stickers pasted on the bottle caps. The activity of KSBC confines to contracts for procurement and distribution. Consumer has to know his health condition while deciding to drink. Alcohol is not a freely marketable item like any other consumable but can be sold only through licence. In this point of view there is a message that consumer has to check his health while consuming liquor.

Liquor or spirit (also distilled alcohol) is an alcoholic drink produced by distillation of grains, fruits, or vegetables that have already gone through alcoholic fermentation. The distillation process concentrates the liquid to increase its alcohol by volume. As liquors contain significantly more alcohol (ethanol) than other alcoholic drinks, they are considered "harder". Examples of liquors include Brandy, Vodka, Absinthe, Gin, Rum, Tequila, and Whisky.

Liquor is typically consumed for the psychoactive effects of alcohol. Liquor may be consumed on its own (“neat”), typically in small amounts. In undiluted form, distilled beverages are often slightly sweet, bitter, and typically impart a burning mouth feel, with a strong odor from the alcohol; the exact flavor varies between different varieties of liquor and the different impurities they impart. Liquor is also frequently enjoyed in diluted form, as flavored liquor or as part of a mixed drink; with cocktails being a common category of beverage that utilize liquor.Acute liquor consumption causes severe alcohol intoxication, or alcohol poisoning, which can be fatal. Consistent consumption of liquor over time correlates with higher mortality and other harmful health effects, even compared to other alcoholic beverages.

An alcoholic drink is a drink that contains ethanol, commonly known as alcohol. Alcoholic drinks are divided into three general classes: beers, wines, and distilled beverages.

Health effects

Short-term effects

Distilled spirits contain ethyl alcohol, the same chemical that is present in beer and wine and as such, spirit consumption has short-term psychological and physiological effects on the user. Different concentrations of alcohol in the human body have different effects on a person. The effects of alcohol depend on the amount an individual has drunk, the percentage of alcohol in the spirits and the time span that the consumption took place, the amount of food eaten and whether an individual has taken other prescription, over-the-counter or street drugs, among other factors.

Drinking enough to cause a blood alcohol concentration (BAC) of 0.03%-0.12% typically causes an overall improvement in mood and possible euphoria, increased self-confidence, and sociability, decreased anxiety, a flushed, red appearance in the face and impaired judgment and fine muscle coordination. A BAC of 0.09% to 0.25% causes lethargy, sedation, balance problems and blurred vision. A BAC from 0.18% to 0.30% causes profound confusion, impaired speech (e.g., slurred speech), staggering, dizziness and vomiting. A BAC from 0.25% to 0.40% causes stupor, unconsciousness, anterograde amnesia, vomiting, and respiratory depression (potentially life-threatening). Death may occur due to inhalation of vomit (pulmonary aspiration) while unconscious. A BAC from 0.35% to 0.80% causes a coma (unconsciousness), life-threatening respiratory depression and possibly fatal alcohol poisoning.

As with all alcoholic beverages, driving under the influence, operating an aircraft or heavy machinery increases the risk of an accident; as such countries have penalties for drunk driving.

Long-term effects

The main active ingredient of distilled spirits is alcohol, and therefore, the health effects of alcohol apply to spirits. Drinking more than 1-2 drinks a day increases the risk of heart disease, high blood pressure, atrial fibrillation, and stroke. The risk is greater in younger people due to binge drinking which may result in violence or accidents]About 3.3 million deaths (5.9% of all deaths) are believed to be due to alcohol each year. Unlike for wine and perhaps beer, there is no evidence for a J-shaped health effect for the consumption of distilled alcohol.

Alcoholism, also known as "alcohol use disorder", is a broad term for any drinking of alcohol that results in problems. Alcoholism reduces a person's life expectancy by around ten years and alcohol use is the third-leading cause of early death in the United States.

From the above details , It can easily deduced that Buying of alcohol is a wasteful expenditure.

The KSBC FL 1 Shops will statutorily remain closed on the following  days

(a) First day of each English Month

(b) Birthday of Mahatma Gandhi

(c) Birthday of Sree Narayana Guru

(d) Commemoration day of Mahatma Gandhi

(e) Samadhi day of Sree Narayana Guru

(f) Good Friday

(g) International Day against Drug Abuse and Illicit Trafficking (June 26)

(h) During the period of forty eight hours ending with the hour fixed for the conclusion of the poll in connection with general or bye election within the polling area and on the whole day of counting of votes within the polling area.

During the period of forty eight hours ending with the hour fixed for the conclusion of the poll in connection with the election or bye election to the Corporation, Municipal Divisions, Wards or Panchayath constituencies within the polling area and on the whole day of counting of votes within the polling area.


1) Always buy liquor from an authorized liquor shop.

2) The Consumers buying liquor from an authorized liquor shop must positively ensure the presence of Holographic Security Labels in the bottle caps.

3) Always check the seal of the bottle before purchasing.

4) While purchasing liquor from the shop always insist on cash-memo (bill)

5) Do remember to obtain cash balance if any due before leaving the counter.


1) Do not pay more than the prescribed price list or duly exhibited on the Notice Board.

2) In Kerala the permissible quantity of liquor that can be possessed and carried is 3 litres of Indian Made Foreign Liquor, 3.5 litres of Beer, 3.5 litres of Wine.

3) Do not buy liquor from illegal shops or sources.

4) If you are under 23 years, you are strictly prohibited from purchasing liquor.

5) Liquor marked as for Army Canteen supply is exclusively meant for army personnel and not for general public